Cars and Football

Cars and football are often two of the things that interest men the most and over the past year or so it seems as though the two industries have joined forces as part of a clear marketing strategy.

You’ve got Manchester Utd and Audi, Kia and the 2010 World Cup and now Spanish car giant SEAT have coupled up with the Europa League (formerly known as the UEFA cup).

SEAT are using the European stage to boost their brand and their model line-up. Officials at SEAT have said that they believe their target audience are youthful and interested in ‘design’ which they relate to the flare often associated with European football.

Once again it’s the British clubs who are amongst the favourites to lift the trophy – Manchester City and Liverpool in particular. Other European clubs who are in with a chance include Spain’s Atletico Madrid, Portugal’s FC Porto and Russia’s CSKA Moscow.

The newly-branded Europa league is a big sporting attraction. Last year a total of 526 million people followed the 205 matches that were played throughout the competition and a further 4.4million people watched the games live in the stadiums. Therefore the SEAT models and branding is going to be seen by thousands upon thousands of people.

SEAT have already seen the impact from their sponsorship from last season as the banner displayed on the uefa.com website received more than 48 million hits alone.

SEAT are going to continue to sponsor the Europa Cup for three more seasons which will last until 2012 – so it looks like they are going to enjoy a lot more publicity yet!

Cars And The Media – Interest In Cars Gets Into Top Gear

Whether it is Clarkson, James May, Richard Hammond, Vicki Butler-Henderson, or any other media car reviewer or online amateur, it seems as though everyone has an opinion on what the best cars to be driving (or seen to be driving) are.

Looking back, it seems as though just a couple of decades ago, there were only a few real mainstream magazines on the shelves, most notably Motor magazine which merged with AutoCar, and Performance Car which then became Car magazine; now it is difficult to escape the mass of car magazines which fill the shelves of the nation’s newsagents.

The current best selling car magazine, Top Gear was first published in 1993 as a spin off to the Top Gear TV series, which first came into being in 1977 as a 30 minute BBC Midlands TV programme, which reviewed new car models and covered other car-related issues such as road safety, classic cars and motorsport. Since this time, the two biggest mainstream UK Car programmes, Top Gear and Fifth Gear, have become important parts of media car culture in Britain.

Over recent years there has been a change in the way that cars have been dealt with by journalists in the media. As time has gone on, and following a major revamp in 2002, Top Gear has moved away from a standard journalistic show and focused on a more light hearted and quirky based entertainment style of programming. The actual motoring information provided on the show has been decreasing, as global ratings have been increasing.

It still remains one of the most entertaining shows on TV and provides essential viewing to both petrolheads and millions of non car enthusiasts alike. However, with the inclusion of celebrity challenges, outrageous stunts and challenges, and the regular destruction of caravans, the focus these days is very much on entertainment and personalities rather than cars.

Fifth Gear was originally intended as a replacement for Top Gear, which went into a period of lull around the start of the century following Clarkson’s departure before being cancelled. But the new programme on Five was launched just as the BBC announced they would bring back a new modified 60 minute version of Top Gear. Although achieving nowhere near the viewing figures that the Clarkson lead show has managed, Fifth Gear is generally less outrageous and more of a straightforward informative motoring show.

Now interest in motoring has also gone online, with Top Gear being the most pirated TV show in the world, beating programmes like Lost and Desperate Housewives. The BBC reported that one video of Clarkson achieved 938,000 downloads on YouTube before they asked for it to be removed. Even interested non-journalists are now able to find videos and offer advice through car forums, motoring blogs [http://www.motoraddicts.com/blogs], general car sites and the many online owners clubs.

With the future looking rosy for professional motoring journalists both on TV and in print, and as the public appetite becomes increasingly voracious to get involved in the action, and sites provide more interactivity, it is hopefully only a matter of time before we get fully immersive interactive super car test drives with a background commentary by Clarkson.

Household Tips – A Cornucopia of Car Tips, Part 1

A car that is clean, that smells good, and that drives well is not only safer and more enjoyable for you and your family; it will also retain more of its value. You will be able to get more car for your dollars when you next upgrade your vehicle, so it is important to keep your investment in good shape!

Here are a few, low-cost tips to help keep your car in the best shape possible.

A winning routine – Check the windshield washer level, the engine oil level and the tire pressure on a regular basis and before going out-of-town or on a long journey. Replace the blades of your windshield wipers every year before the start of winter.

One-step wash – No matter how dirty your car is, simply wash it with a solution made from one cup of kerosene dissolved in one bucket of plain water. Wipe it thoroughly with a soft cloth and voilĂ ! There is no need to rinse or wax. The treatment helps prevent rust and rainwater will actually bead off the car.

Kitchen aids – Sprinkle baking soda onto a damp sponge to remove dirt and grime from windows, headlights, chrome accessories and trims; rinse and dry. To remove dead insects from your windshield, rub it with a ball made from plastic net bags (the kind onions come in).

A cocktail of sticker removers – You have the choice of using nail polish remover, lighter fluid, lemon extract, salad oil or hot vinegar. Saturate, let set a while (if needed) and then gently scrape with a razor blade or a knife.

Speedy camouflage – Hide scratches and small nicks by delicately working a matching colour crayon into them. Remove tar spots by soaking them with raw linseed oil until soft; wipe with a soft cloth dampened with the oil.

Remember that as cars and trucks go, prevention is the key. An issue that could’ve cost $2 to fix may end up costing you $500 because you waited. So take the time to deal with little problems before they become big ones!